How Sarah Lux, CEO of uforia studios, Builds Community by Giving Back!

We’re excited to showcase Sarah Lux, co-founder and Chief executive officer of uforia studios, with this publish!

A lengthy-time athlete and triathlon competitor, Sarah Lux founded uforia studios because she was looking forward to the strength of an exercise community. Situated in Bay Area and Palo Alto, uforia is centered on delivering high energy, music driven fitness classes and it has built a loyal following for his or her cardio and dance classes and top-rated cycling instructors. It was not lengthy after she began uforia that Lux discovered that her clients desired to host charitable organization occasions in the studio, but didn’t know how to pull off this, that is when she made the decision to produce a business-wide charitable organization and fitness challenge to assist hand back towards the community.

How uforia gives back

4 years ago, the studio launched the Embrace the Sweat Challenge, a couple-week fitness and wellness event made to raise funds for 2 non profit organizations within the San Francisco Bay Area the uforia community is enthusiastic about: the Lucile Packard Children’s Hospital in Palo Alto and St. Anthony’s in Bay Area. “LPCH is regrettably a medical facility my loved ones has stayed in due to a complication my earliest daughter was created with,” Lux states. “They treat the families and youngsters so wonderfully and do such important work. St. Anthony’s is also incredibly valuable towards the community because they serve 2,400 meals on a daily basis and support 70 people each day with addiction recovery services.”

When it comes to challenge, clients join a preliminary $20 donation (and also have the chance to give more with special donation only classes). After they join, they’re allotted to 1 of 2 teams at either the studio’s Palo Alto or Bay Area location having a teacher or studio team captain whose job it’s to motivate their team through the challenge and encourage others to register. The task pushes clients to earn points, which may be made by taking classes or performing challenges just like a 1-minute plank where, for an image, you receive a point for each individual within the picture. “Last year, we had a large number of individuals a workplace atmosphere planking for Embrace the Sweat!” Lux shares. They most abundant in points win the task and clients, typically, have a tendency to take a minimum of 5 classes within the 2 week period and take part in a minimum of 1 bonus challenge. The purpose system and extended nature from the challenge incentivizes attendance in uforia classes within the bi weekly period whilst rallying her community around a reason. Encouraging attendees to advertise the task with co-workers, neighbors, or on social networking adds exposure for that studio and showcases it as being a cause of the local people.

Obtaining the greater community involved

With this particular year’s challenge, uforia made the decision to increase your competition by daily fitness and wellness content for those participants. It was a means for Lux and uforia to assist support their community partners, for example Insight Float, CookSmarts and Bare Bowls. Three in-studio occasions bookmark the start, middle, and finish from the competition to start and celebrate client successes, and most of the studio’s partners donate food, drink along with other goodies of these occasions. The winning teams receive gift bags full of swag from all of these partners. The studio also releases specifically-designed clothing for that competition, with reduced prices for team participants.

For uforia’s clients, Lux states they end up with active in the competition and therefore are super competitive. She adds, “It’s all in fun, and i believe they like to realize that simply by exercising, they’re creating a difference locally.” This season, uforia intends to host an finish of competition flash mob, which Lux states is a terrific way to involve their customers who like to perform and exercise the choreography from uforia’s classes.

Studio impact and key learnings

Just like any company-wide event such as this, Lux acknowledges that it requires lots of planning and internal communication to make certain they knows what’s happening and will get looking forward to it, specifically for newer employees. “It would be a chance to learn for all of us at uforia to understand is most effective in Bay Area, as it’s a more youthful, more urban demographic than our Palo Alto location. However with the $20 cost point for entry, along with fun, in-studio occasions and theme classes, our Bay Area clients were very excited to sign up.” Additionally to raising thousands for charitable organization, the studio also notices a bump attending due to the competition and they’re in a position to sell special class packages and memberships for that event.

Later on years, Lux intends to still amp in the studio’s community partnerships to help keep giving to clients who’re dedicating their effort and time to aid charitable organization. With increased uforia studios locations opening lower the road, they expect the Embrace the Sweat challenge to keep having a level bigger effect on the city.


Sarah Lux may be the co-founder and Chief executive officer of uforia studios. Before finding her uforia, Sarah would be a lifelong athlete and competed in the united states Triathlon Collegiate Nationals in 2007 and it was part of the Stanford Triathlon Team. At uforia studios, she now focuses mainly on developing the very best fitness programs and Rockstars in the market.

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